The Impact of Taylor Swift on the Super Bowl’s Record-Breaking Viewership Since the Apollo 11 Moon Landing | Entertainment and Arts News
Taylor Swift’s appearance at the Super Bowl helped it become the most-watched broadcast in US television history since the 1969 moon landing.
Roughly 123.4 million people watched the Kansas City Chiefs beat the San Francisco 49ers on TV and streaming platforms, according to Nielsen ratings released by CBS.
Only the Apollo 11 moon landing had more viewers, estimated to be up to 150 million in the US.
Nielsen said a record 202.4 million people watched at least part of the game across all networks. The data does not include people who watched in places such as bars.
Swift and Kelce celebrate the Chiefs’ overtime win. Pic: AP
The Chiefs beat the 49ers 25-22 in overtime.
High ratings were guaranteed, with the Chiefs defending their championship title and Usher performing the half-time show with a plethora of guest appearances.
Swift flew halfway around the world to see Travis Kelce and his team play. Pic: AP
