‘Bluey’ from Australia becomes the top-viewed show in the US in 2024
The adventures of Bluey, the Aussie cattle dog, have amassed 35 billion minutes of watch time in 2024 alone.
The Australian kids cartoon Bluey is setting viewership records worldwide. According to the latest Nielsen Media Research data, it has become the most-watched show of the year so far in the United States.
Daley Pearson, Bluey’s executive producer, director, and co-founder of Queensland-based Ludo Studio, expressed enthusiasm over the show’s success.
“Bluey is now the No.1 most-watched show (of all shows) in the United States of America for 2024. How incredible,” he shared on social media.
Based on the data, the adventures of Bluey, the Aussie cattle dog, have accumulated 35 billion minutes of watch time in 2024 alone.
The U.S. Embassy in Australia also celebrated the show’s achievement, saying, “A huge congratulations to Team Bluey—you’re responsible for lots of little Aussie accents and kids saying ‘dunny’ all across the U.S.”
In 2023, Bluey was the second-most-streamed TV show in the United States, according to Nielsen ratings.
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Treasurer Jim Chalmers has also praised Bluey’s incredible success, referring to it as a matter of “national pride.”
“For a country best known for low-grade soap operas and exports of commodities like iron ore, red meat, and coal for its economic resilience, the global triumph of the cartoon is a source of national pride,” he remarked.
In an intriguing comparison from 2023, Australia’s men’s cricket team won the World Test Championship in June, but their victory was overshadowed by Bluey’s episode “Cricket.”
The episode, featuring a puppy named Rusty, attracted 563,000 viewers, surpassing the cricket game’s peak audience of 524,000.
Bluey’s international ascent has surprised many in the animation industry, especially given its dominance over major comic book and CGI franchises.
Throughout the years, Bluey has received numerous awards both domestically and internationally.
The series claimed the title of Best Children’s Program at the 2024 Logie Awards.
Joff Bush, the main composer for the cartoon, secured two categories at the 2024 Queensland Music Awards and even broke a 15-year winning streak by composer Neil Sutherland, receiving the Most Performed Screen Composer (Overseas) accolade at the 2023 APRA Screen Music Awards.
The show’s triumph has also translated into mainstream record sales. Bluey The Album became the first Australian children’s album to top the ARIA Albums Chart in January 2021 when it debuted at the summit.
Prior to this, in 2020, Bluey clinched the International Emmy Kids Award for Best Preschool Program, marking Ludo Studio’s third Emmy.
