Bud Light Collaborates with Comedian Shane Gillis to Connect with Conservative Audience on One America News Network
OAN’s Brooke Mallory
6:05 PM – Wednesday, January 31, 2024
6:05 PM – Wednesday, January 31, 2024
After a disappointing year in sales for the brand, popular stand-up comedian Shane Gillis will now be collaborating with Bud Light, the company announced on Instagram.
“Welcome to the team @shanemgillis, excited to be a part of your 2024 tour,” the beer brand posted.
“Excited to announce partnership with Bud Light #budlightpartner,” Gillis posted to his Instagram account.
Sales of Bud Light fell last year after word spread that the company had teamed up with transgender activist and influencer Dylan Mulvaney.
When Mulvaney was named a Bud Light ambassador to support the March Madness basketball tournament, the company faced a months-long boycott.
Bud Light’s sales fell precipitously as a result of the arrangement, causing outrage and making the brand no longer the best-selling beer in America.
Apart from the collaboration with Mulvaney, Alissa Heinerscheid, the marketing vice president of Bud Light at the time, shared her opinions about the brand’s customers in a video interview. Her “belief” that to grow and raise a brand is to embrace “inclusivity, it means shifting the tone, it means having a campaign that’s truly inclusive, and feels lighter and brighter and different, and appeals to women and to men.”
Gillis is also a favorite on The Joe Rogan Podcast and the Kill Tony Podcast. Kill Tony is known to be “pro-free speech,” and the show takes place in front of a live audience in Austin, Texas.
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