Snickers Rejects Biden’s Claims of Shrinkflation

The company responsible for Snickers candy bars has issued a statement denying allegations of reducing the product size while maintaining the same price, a practice referred to as “shrinkflation.”

During his State of the Union speech, President Biden criticized major snack manufacturers for charging customers the same price for less product and urged Congress to address the issue of “shrinkflation” through legislation.

“Snack companies believe consumers won’t notice if they decrease the amount of product in the same size packaging. It’s called shrinkflation,” Biden stated during his address.

“You may have seen the commercial about Snickers bars. You’re charged the same price, but you’re getting about 10% less Snickers,” he added.

Mars, Inc., the company behind Snickers, refuted the allegations.

“We have not reduced the size of Snickers singles or share size in the U.S. While we face challenges like inflation and increased material costs, we strive to absorb these expenses to offer affordable treats and good value,” the company stated in a response to CNN correspondent Scott Jennings.

“Retailers have the final say on prices, but we aim to minimize costs to provide a wide range of delicious products,” the statement continued.