The primary focus should be on GOP policies, not Biden, says Richard Viguerie

Political advertising pioneer Richard Viguerie believes that the real battle in the 2024 election is between Republican and Democrat policies, rather than just who is at the top of the ticket.

In a commentary for the Daily Caller, Viguerie, chair of American Target Advertising and ConservativeHG.com, predicts that Democratic Party leaders will replace President Joe Biden at the start of the Democratic National Convention on Aug. 19 in Chicago.

Viguerie argues that Democrats will not allow Biden to stand as the only barrier between them and another term for Donald Trump, referring to Biden as “frail, mentally challenged, and politically weak.”

He warns that focusing solely on attacking Biden could put Republicans in a tough spot if he is not on the November ballot, emphasizing the need for Republicans to communicate their vision for the country and explain why their policies are better for the American people.

Viguerie suggests that Republicans should refrain from using labels like “left, leftist, progressive, woke, socialist, or Marxist,” and instead focus on branding Democrats as the problem, with the word “Democrat” appearing on the ballot on Election Day.

He emphasizes the importance of defining Democrats as the enemy of the American people, whose policies are destructive to the economy, sovereignty, and families. Viguerie asserts that Republicans must continue to portray all Democrats in this light leading up to the election, regardless of who becomes the Democratic presidential nominee.