Facebook and Nike fall for DEI scam artist exploiting racism fears

The law of attraction dictates that you attract what you are, so it is by no coincidence that the Diversity Industrial Complex often attracts con artists.

It’s an industry predicated on syphoning money from gullible corporations who are desperate to project themselves as societal changemakers.

This is how immoral people like ex-Facebook and Nike diversity program manager, Barbara Furlow-Smiles, were able to extract millions of dollars from resource abundant corporations.

Smiles, who led the diversity, equity, and inclusion (DEI) programs for Facebook from January 2017 to September 2021, pleaded guilty in December to a wire fraud scheme that helped her steal more than $4.9 million from Facebook and a six-figure sum from Nike.

Atlanta US Attorney Ryan Buchanan lamented how Smiles was “utilizing a scheme involving fraudulent vendors, fake invoices, and cash kickbacks.”

“After being terminated from Facebook, she brazenly continued the fraud as a DEI leader at Nike, where she stole another six-figure sum from their diversity program,” Buchanan stated.

Smiles used her authority to approve invoices to pay for services and events that never occurred, funneling the money to several personal associates and pay Smiles in kickbacks.

She would later submit fake expense reports claiming her associates completed work for Facebook, such as providing marketing help and merchandise fulfillment.

Smiles’ lavish lifestyle will be replaced with a stiff punishment of five years imprisonment, three years of supervised release and an order to pay back the money she stole from both Facebook and Nike.

There is something apropos about a sham employee like Smiles being able to climb the ranks of a sham sector of corporate America.

Post-George Floyd’s death, business enterprises fell in love with — or were backmailed into — the idea of a marriage between capitalism and social philanthropy.

DEI job positions increased 123% between May and September of 2020, according to Indeed.

It was no longer enough to have financial success in the business environment, they now wanted to become adored by the public — or at least not be accused of white supremacy.

But when you’re desperate for an outcome, there will always be fraudsters waiting to exploit you.

DEI is a sham because you can’t quantify if it’s succeeding. There are never enough programs or seminars or representation — it just keeps expanding.

Smiles likely was able to get away with what she was doing for years at Facebook because DEI is treated like a new romance; constantly given the benefit of the doubt despite their red flags.

Falling for a scam has nothing to do with intelligence or experience; literally anyone can get scammed.

We fall for scams when we become so desperate for an outcome that we’re willing to suspend belief and overlook common sense.

The problem is that ego prevents industry leaders from hearing our warnings about the falsehoods they’re being fed.

People who believe they’re always the smartest ones in the room won’t conceive how they’re being played by ideological nitwit college graduates who are motivated by ending capitalism.

They’re scared of being accused of being racist, and thus surround themselves with con artists who enjoy manipulating their empathy to drain their wealth.

Corporate America loves chasing love; DEI loves their money.

Adam B. Coleman is the author of “Black Victim to Black Victor” and founder of Wrong Speak Publishing. Follow him on Substack: adambcoleman.substack.com.