Adobe Unveils AI Video Tool to Rival OpenAI – One America News Network
By Stephen Nellis
February 12, 2025 – 6:04 AM PST
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(Reuters) – On Wednesday, Adobe unveiled the first public edition of its new artificial intelligence tool designed to generate video clips, announcing its pricing structure while stating that major studio pricing will be revealed later this year.
This service, named the Firefly Video Model, aims to compete with offerings like Sora, created by OpenAI, the maker of ChatGPT, and the startup Runway, both of which currently provide video-generation capabilities. Meta Platforms, the parent company of Facebook, has also developed a video-generation AI model, although it has not announced when it will be available.
Adobe’s model sets itself apart from competitors by focusing on generating clips that integrate seamlessly with the workflow of film and television studios utilizing Premiere Pro, Adobe’s premier video editing software.
To achieve this, Adobe is highlighting features that involve inputting existing footage into the video model and requesting it to create clips that enhance or correct shots taken during actual productions that may not have turned out as intended.
Adobe announced that users can generate five-second video clips at 1080p resolution. While these clips are shorter compared to OpenAI’s offering, which can generate clips of up to 20 seconds, Adobe’s executives noted that most clips used in productions average around three seconds.
For pricing, Adobe offers a plan allowing users to create 20 clips monthly for $9.99 or 70 clips for $29.99. This contrasts with OpenAI’s plan which provides 50 lower-resolution videos for $20 per month, along with a $200 plan that supports longer, higher-quality videos.
The company is also developing a “Premium” pricing option tailored for studios and other clients with high video output, with details expected later this year. Alexandru Costin, Adobe’s vice president of generative AI, mentioned that the company aims to produce 4K video, emphasizing quality over the length of clips.
“We truly believe that the quality of motion, structure, and definition, making a clip appear as if it were filmed, is more critical than simply producing a longer clip that may be unusable,” Costin stated in a conversation with Reuters.
Reporting by Stephen Nellis in San Francisco; Editing by Sonali Paul
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