Bud Light beer sales face decline following backlash over ad campaign featuring transgender influencer, Dylan Mulvaney reports
US sales of Bud Light have fallen and profits have dropped following a boycott of the beer brand after it made a promotional deal with a transgender influencer.
Corporate results from the world’s largest brewer, Anheuser-Busch InBev (AB InBev), showed sales in the US bucked industry trends, primarily due to the decline in Bud Light.
Sales in the country to wholesalers and retailers were down 15% and 14% respectively while pre-tax profit dropped 28%, second quarter 2023 results showed.
File pic: AP
Roughly two thirds of the decrease was attributed to declining market share performance. The rest was due to increased investment and support measures for wholesalers.
In May, after the boycott began, Bud Light lost its decades-long title as America’s best selling beer as sales fell between 11 and 26%.
It was overtaken by another of AB InBev’s brands, Modelo Especial. The multinational drinks company also owns major brands such as Becks, Budweiser, Corona and Stella Artois.
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