CEO of Kellogg’s Suggests Cereal as a Dinner Option for Low-Income Individuals | Corporate Updates

The boss of Kellogg’s has been criticized for suggesting that individuals facing financial challenges should consider having cereal for dinner to save money.

Chief executive Gary Pilnick made these remarks during an interview in the US when discussing the company’s efforts to attract under-pressure shoppers.

Kellogg’s, known for popular cereals such as Corn Flakes, Special K, and Coco Pops, has been promoting the idea of “Give chicken the night off” in their US advertisements.

Mr. Pilnick explained to CNBC that cereal for dinner could be a more affordable option for families compared to other meal choices, given the low cost of cereal, milk, and fruit.

Despite concerns raised by the host Carl Quintanilla about the message potentially being perceived negatively, Mr. Pilnick expressed confidence in the campaign’s effectiveness.

He pointed out that over 25% of cereal consumption occurs outside of breakfast, with many people choosing it as a dinner option, especially when facing financial pressure.

High inflation rates in several Western countries, particularly in grocery prices, have added to the financial strain, with the UK and US recording inflation rates of 4% and 3.1%, respectively.

The interview with Mr. Pilnick has sparked widespread criticism online, with calls for a boycott of the brand and Democratic Party senator Peter Welch denouncing the CEO’s comments.

Critics argue that suggesting cereal for dinner as a cost-saving measure is out of touch with the reality of many working families struggling to make ends meet.

Despite the backlash, Kellogg’s continues to stand by its campaign promoting cereal as a dinner option for consumers facing financial pressure.

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