Could Donald Trump’s path to the White House be replicated through reality TV and prime-time cameos?

September 10, 2024 TruthUSA

“My name is Donald Trump and I’m the largest real estate developer in New York. I own buildings all over the place. I’ve mastered the art of the deal and turned the name Trump into the highest-quality brand.”

This is how Donald Trump introduced himself in the opening credits of The Apprentice when it first aired on 8 January 2004.

He was already a well-known businessman, having turned his father Fred’s rental company into a billion-dollar real estate empire. His turbulent finances – and love life – had also gained him notoriety in the tabloid press.

But it was his 11 years on The Apprentice that many say solidified his reputation – and paved the way to his shock White House win of 2016 – and second attempt at the presidency this year.

‘My jet’s going to be in every episode’

When NBC first had the idea for The Apprentice, Donald Trump was one of many moguls who would sit at the boardroom table – with others proposed to front future series.

But having negotiated a 50% stake in the show and the episodes being filmed in Trump Tower, potential successors were soon shelved – and Trump stayed at the helm for 14 seasons.

According to reports, filming for the first episode, “Meet The Billionaire”, overran by hours, and Trump would call the channel at 6am the day after each one aired to get the earliest viewing figures.

Seemingly laser-focused on how the show could promote his businesses, he reportedly told TV bosses at the time: “My jet’s going to be in every episode. Even if it doesn’t get the ratings, it’s still going to be great for my brand.”

Further episodes were entitled “Sex, Lies and Altitude” and “Ethics Schmethics”.

Meanwhile, his opening voiceover acknowledged his previous financial difficulties, claiming, “It wasn’t always easy,” and that “15 years ago I was seriously in trouble… billions of dollars in debt”.

But he then exclaimed: “I fought back and I won… bigly.

“I used my brain and my negotiating skills and I worked it all out. Now my company is the biggest and strongest it ever was. And I’m having more fun than I ever have.”

During his time on the show, he battled bankruptcies, court cases, and personal scandal.

But with 20 million viewers in the first year alone, his ‘The Donald’ persona and ‘You’re fired’ catchphrase is what many Americans knew and remembered him for.

Fresh Prince and Sex And The City

After rebranding his father’s business empire the Trump Organization in 1971, he was often pictured with celebrities at parties and married Czech model and athlete Ivana Zelnickova in 1977.

His longstanding feud with then New York mayor Ed Koch often played out in newspaper and magazine interviews – also helping ensure he stayed in the public eye.

Meanwhile, throughout the 1980s and 1990s he bought casinos, hotels, and golf courses – as well as an American football team, 282ft yacht, and the Miss Universe, Miss USA, and Miss Teen USA beauty pageants.