Elon Musk has completed his $44bn takeover of Twitter after months of toing and froing over the deal, according to US media reports.
His first move was to fire the social media company’s top leadership which he accused of misleading him over the number of spam accounts on the platform.
Musk sacked chief executive Parag Agrawal, chief financial officer Ned Segal and legal affairs and policy chief
Vijaya Gadde, according to reports.
It has also been claimed Agrawal and Segal were in Twitter’s San Francisco headquarters when the deal closed and were escorted out of the building.
The Tesla and SpaceX founder was given a deadline of 28 October to close the deal to avoid going to trial, after the social media company sued him for trying to rip up his original offer made back in April.
Earlier this week, Musk posted a bizarre video of himself entering Twitter’s San Francisco headquarters carrying a sink alongside the message “Entering Twitter HQ – let that sink in”.
He also updated his Twitter bio to “Chief Twit” in a further nod to the deal being completed.
Musk says he wants to “defeat” spam bots on Twitter, make the algorithms that determine how content is presented to its users publicly available, and prevent the platform from becoming an echo chamber for hate and division, even as he limits censorship.
He has not offered details on how he will achieve these wishes and who will run the company – and has so far been vague about his plans.
However, he has hinted at plans to cut jobs.
According to reports, Musk told staff during his visit that it was not true that he was planning on cutting up to 75% of Twitter staff after acquiring the company.
It had previously been reported that Mr Musk told investors he planned to cut around three-quarters of the firm’s 7,500 employees.
The outspoken billionaire has also repeatedly referred to a “super app”, which he has tentatively dubbed “X”.
The concept has drawn comparisons with China’s WeChat, which combines familiar features like messaging, a marketplace, and public Twitter-style posts into one place.
Musk has told investors he plans to sell users premium subscriptions to reduce reliance on ads, allow
content creators to make money and enable payments, according to Reuters news agency.
Elsewhere, his plans to cut content moderation are feared to lead to a deluge of hateful, harmful and potentially illegal content on Twitter.
He has previously spoken of his belief in “absolute free speech” and hinted he would allow suspended and often controversial figures, such as former US president Donald Trump, to return to the platform.
Experts have warned that the world’s richest man’s loose stance on moderation could be a route for the service’s “very worst” trolls to thrive, turning Twitter into a “Wild West” where anything goes.
The 28 October deadline was to give Musk time to finance the deal. Had it not been met, a judge in Delaware – the US state where Twitter is incorporated – would have arranged a trial for November.
It ends months of bad blood between the two parties regarding the takeover, with Musk complaining about fake accounts on the platform and claims by a whistleblower that Twitter misled regulators about security risks.
It also emerged earlier this month that Musk is being investigated by federal authorities over his conduct.