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Health Insurance Emerges as a Key Magnet for Business Talent


“The prevalence of small businesses with fewer than 50 employees not providing group health insurance is set to rise,” stated a small business advocacy group.

Analysis

Not long ago, employee health insurance at almost any level seemed assured.

Currently, as an increasing number of U.S. small businesses struggle with exorbitant insurance premiums, the situation for employee health insurance is becoming critical: whether to reform the Affordable Care Act (ACA), develop a new private health care system, or pursue a form of universal health care—essential for attracting top talent and preventing workers from constantly pursuing better offers.

“In South Carolina, merely 20.5 percent of businesses with fewer than 50 employees provide employer-sponsored health insurance—and this issue is only going to exacerbate,” expressed Frank Knapp, president and CEO of the South Carolina Small Business Chamber of Commerce in Columbia, South Carolina, in an interview with The Epoch Times.

“Large enterprises [with over 50 employees] are required under the ACA to offer a qualified group health plan. Yet, the trend is for more small businesses with fewer than 50 employees to refrain from offering group health care.”

He further noted that while larger corporations contend with rising health insurance costs by cutting back on benefits and increasing deductibles, they still enjoy greater flexibility and more options.

“Larger companies can elevate prices for their services or products, or even reduce their workforce—this is how they manage rising health insurance expenses,” Knapp noted. “Small businesses typically forfeit these benefits altogether.”

According to a 2022 survey involving 2,202 employees conducted by the online job platform Flexjobs, approximately one in three (31 percent) reported that the absence of or inadequate benefits, such as non-provision of health insurance or 401(k) benefits, led them to seek other employment.
The issue is compounded by the fact that 99.9 percent of all U.S. businesses are classified as small, which translates to over 33 million as of 2023, accounting for nearly 50 percent of private sector employment.
Additionally, the employment-based health coverage rate in 2023 was just 53.7 percent—the lowest recorded since 2000, when it stood at 65.1 percent.

All these factors, according to Knapp, make it challenging for small businesses to “compete for talent while larger competitors provide group health benefits.”

What happens to job seekers when the health care incentives of large companies are exhausted, and smaller firms provide limited or no health care options?

One increasingly popular solution for both employers and employees is the ICHRA—Individual Coverage Healthcare Reimbursement Arrangement.

Available through the Health Insurance Marketplace, ICHRAs enable employers to allocate tax-advantaged funds toward health benefits that employees select on the individual market.

In an August 2023 study by Wakefield Research for health insurance provider Gravie, nearly nine out of ten employers (89 percent) expressed interest in ICHRAs within the next three years.

Ben Green, president and COO of Insurance Advantage in Columbia, South Carolina, illustrated this using the example of a 50-year-old single woman earning $40,000 annually, whose employer contributes $200 per month toward a health insurance plan.

This setup allows her to qualify for an estimated premium tax credit of $516 monthly.

Consequently, depending on the available marketplace plans, her monthly premium could be as low as $0.

“This illustrates the strength of these subsidies,” said Green during an ICHRA webinar on Nov. 13. “That’s what many employees can gain access to when their employer implements these ICHRA plans.”

However, a notable caveat is that many low-premium ICHRA plans come with increased deductibles and significant out-of-pocket maximums.

For instance, the $0 monthly premium in the previous example includes an individual deductible of $7,500, meaning she would need to cover all primary care, specialist visits, urgent care, emergency services, and outpatient mental health costs until this deductible is met. Furthermore, the out-of-pocket maximum is $9,200—arguably less than a hospital visit without coverage, but still a substantial amount for unexpected expenses.

Beyond ICHRAs, some legislators are contemplating a single-payer system.

Rep. Ro Khanna (D-Calif.) recently introduced a State-Based Universal Health Care Act in November 2023, permitting states to apply for waivers of certain federal health insurance stipulations and to offer health insurance plans via a state-managed program.

Sen. Ed Markey (D-Mass.) put forth similar legislation in July that would enable states to obtain a “super waiver” from the Department of Health and Human Services to provide comprehensive, universal health coverage for all residents.

While no U.S. state has yet implemented a full single-payer system, states like Colorado, Oregon, Pennsylvania, South Carolina, and Vermont are currently exploring this option.

Regardless of whether this endeavor ultimately succeeds or falters, one thing appears certain: resolving health care challenges among U.S. businesses, particularly for small enterprises, is essential to achieving better profits, reducing turnover, and possibly restoring what was once referred to as employee loyalty.

“It is well-established that a healthy employee is a more productive employee,” Knapp stated. “That’s why we encourage small businesses that do not currently offer group health insurance to assist their workers in finding coverage through the federal health insurance marketplace.”



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