Meghan Reveals Rare Photo of Lilibet While Launching Renamed Lifestyle Brand, As Ever | US News
The Duchess of Sussex has unveiled her lifestyle brand anew, adopting a fresh name and sharing an exclusive glimpse of her daughter Lilibet.
On her newly established Instagram profile, Meghan expressed her excitement about rebranding her American Riviera Orchard lifestyle brand to As Ever, a venture she has “poured my heart into”.
The As Ever website showcases a heartwarming image of Lilibet playing outdoors with her mother in a natural setting.
Meghan shares a rare picture of her daughter as she rebrands. Pic: As Ever
In the Instagram video post, Meghan, who wed Prince Harry in 2018, described As Ever in the caption as meaning “as it’s always been” or “in the same way as always”.
“If you’ve followed my journey since my days with The Tig, you know this resonates deeply with me.
“This new chapter represents an extension of what has always spoken to me, beautifully integrating all that I hold dear – food, gardening, hosting, mindful living, and embracing joy in the everyday.”
Her upcoming Netflix series With Love, Meghan – which the streaming platform describes as “reimagining the lifestyle genre” – premieres in two weeks.
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The former Suits actress made her return to Instagram after a four-year hiatus on January 1, appearing in a black-and-white video as she ran along a beach, inscribing “2025” in the sand.
She followed this with the next day’s trailer for her upcoming Netflix series, accompanied by the note: “I have been so excited to share this with you! I hope you enjoy the show as much as I loved creating it.”
The show’s launch was postponed due to the catastrophic wildfires in LA earlier this year.
“I am thankful to my partners at Netflix for their understanding in delaying the release, so we could prioritize the needs of those affected by the wildfires in my native California,” Meghan stated at the time to Tudum, Netflix’s official companion site.
Meghan’s last post prior to announcing As Ever was on Valentine’s Day, featuring a photo of her and Harry sharing a kiss, captioned: “My love, I will enjoy burgers & fries and fish & chips with you forever. Thank you for being you.”
