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Most Gen Z Voters This Year—Here’s What Matters to Them


The 2024 presidential election is the first in which the majority of Generation Z—those born between 1997 and 2012 and currently aged between 12 and 27—will be eligible to vote.

Often called Gen Z or Zoomers, the newest generation of voters, aged 18 to 27, tend to have a different outlook than older generations.

Gen Zers make up roughly 20 percent of the U.S. population. But they’re greatly outnumbered in voter registration by older generations: an April study found that fewer than 40 percent were registered to vote.

The majority were born after the 9/11 terror attacks in 2001; even those born before then were too young to remember much about it. They were in elementary school or younger during the 2008 stock market crash. They were raised alongside technology such as smartphones, with little to no recollection of the world before the Internet. They’re tech-savvy, relying on social media platforms including Instagram, TikTok, and X to communicate and stay in touch.

And recently, they’re more politically divided along gender lines than ever before, as women trend toward Democrats while men trend Republican.

A New York Times/Siena poll conducted over the summer found a massive 51-point political divide between men and women aged 18 to 29, including the youngest Millennials and the oldest Gen Zers. These women favored Vice President Kamala Harris by 38 points, while men favored former President Donald Trump by 13 points.

Young men who spoke to The Epoch Times consistently listed the economy as their biggest concern, regardless of which candidate they supported.

Many young women, particularly those leaning toward Trump, also mentioned the economy. But they were also more likely to list access to abortion or dislike of Trump’s personality as their leading concerns.

With Gen Z on track to have its biggest political impact yet, The Epoch Times spoke to dozens of Gen Z voters across the United States. Here’s what they had to say about the impending contest.

It’s the Economy

The economy is the most prominent issue for Gen Z. Trump and Harris voters alike cited financial worries.

Rising grocery and fuel prices due to inflation, taxes, and housing were the preeminent economic concerns they listed. Others referenced jobs.

“I’m going to the grocery store, almost breaking down, because why are five things $70? It doesn’t make sense,” Kaitlyn Glover, an 18-year-old nursing major at Kennesaw State University, told The Epoch Times. She said she is leaning toward Trump.

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People shop at a grocery store in Columbia, Md., on June 8, 2024. The economy is the most prominent issue to Gen Z, according to those who spoe to The Epoch Times. Madalina Vasiliu/The Epoch Times

Glover also mentioned housing costs, saying she was unsure, in the current market, if she will be able to find an apartment to live off-campus

“I want to have that first step of getting my own apartment with roommates and splitting the rent. But everything is $1,000 per bedroom,” she said.

Many young men listed anxieties, not only about the current economy, but also about their long-term ability to provide for a family.

Nazir Mbami is 17 years old, but he’ll be 18 by Election Day. He plans to vote for Trump, listing two primary concerns: the economy and immigration.

“We are losing jobs, people like me, who are low socioeconomic [status]—people are losing jobs because they’re being filled by people that are … not supposed to be here,” Mbami said, referencing the mass influx of illegal immigrants under President Joe Biden.

He and others mentioned home ownership as a long-term consideration.

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Buying a home is a common source of anxiety among Gen Z. One survey of the cohort found that 54 percent worry they’ll never be able to own a home, and 80 percent expect the market to get worse before they can.

Mbami referenced the high average salary needed to purchase a home these days.

According to research by Zillow, a $59,000 salary was enough to comfortably afford a mortgage in 2020. Since then, it’s nearly doubled, increasing to $106,000—a difference of $47,000 in just four years.

“That’s not very realistic, especially [for] entry-level,” Mbami said.

Abortion

For many Gen Z women who spoke to The Epoch Times, access to abortion is a leading concern. Several mentioned it as a top issue.

Sarah Chamberlain, president and chief executive of The Republican Main Street Partnership, focuses on women voters. She said that abortion laws in some states since the overturning of Roe v. Wade had hurt Republicans with young women, though that group was already heavily Democratic.

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Pro-life supporters pour red paint on the ground during the National Women’s March in Washington on Nov. 2, 2024. Amid Farahi/AFP via Getty Images

Harris has sought to capitalize on a pro-abortion message.

Eighteen-year-old Amon Matar-Philpot. a student at Georgia’s Kennesaw State University, told The Epoch Times she takes a hardline in favor of abortion access under basically all circumstances.

“Even if a woman has an abortion ‘just because,’ that’s her right,” she said. “There’s no way in the world we should be telling people when they can have an abortion, why they can have an abortion, or what their stance on abortion should be.”

While most men listed the economy as their top issue, a few planning to vote for Harris also listed abortion as a top priority.

Kason Heilman, an 18-year-old IT major at Kennesaw State, said pro-choice concerns were also at the top of his priorities: “Abortion, definitely. And then inflation. Those are probably the two biggest things for me.”

Other young voters made their pro-life sentiments



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