Australian Wine Industry Gears Up for Re-entry into Chinese Market

Australian wine companies are hopeful as tensions between Beijing and Canberra ease. Treasury Wine Estates (TWE), the largest overseas wine supplier to China prior to the implementation of retaliatory tariffs, is preparing for a potential return to the Chinese market.
In light of the increasing likelihood of Beijing lifting wine tariffs, following the removal of barley tariffs, TWE has decided to delay its decision on the annual high-end wine export quota to China. This allows for the possibility of re-entering the Chinese market.
Tim Ford, the Chief Executive of TWE, has assured that the supply of its premium Australian Penfolds wines will not be reduced. He believes it is wise for Penfolds to create space for the resumption of exports to China, considering the efforts made in the bilateral relationship.



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