Cory Morgan: Alberta’s Energy ‘War Room’ Reorganization Must Succeed for the Sake of Canada’s Key Industry

Commentary

When the Canadian Energy Centre (CEC) was established in 2019 by the government of Alberta, its primary purpose was to combat misinformation surrounding the province’s energy sector. Unofficially known as the “War Room,” the CEC was expected to aggressively and promptly address perceived attacks on Alberta’s oil and gas industry.

Despite the grand expectations and a substantial $30 million annual budget, the CEC failed to become the respected, forceful, and efficient defender of Alberta’s energy sector it was envisioned to be. In some instances, it even found itself embroiled in controversy. Premier Danielle Smith has finally decided to disband the organization.

Smith’s timing in announcing the closure of the CEC during the Global Energy Show in Calgary was strategic. She aimed to signal to energy companies and representatives from energy-producing nations present that the Alberta government is adopting a more measured and nuanced approach to communications in support of the province’s key industries.

The responsibilities of the CEC will now be absorbed by the government and integrated into the Ministry of Intergovernmental Relations department. Premier Danielle Smith, who also serves as the province’s intergovernmental relations minister, has taken charge of advocating for Alberta’s energy industry directly.

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At its inception, the CEC operated as a private entity independent of the government, shielding it from information requests and financial disclosures. This lack of transparency likely contributed to its ineffectiveness, as it operated without accountability or incentive to perform efficiently. As a standalone entity, the CEC would also be highly susceptible to legal action if C-59 becomes law and enforcement actions are taken.

By bringing the CEC’s function into the provincial government, any efforts by the federal government to restrict positive messaging about the oil and gas industry would need to directly confront the Alberta government. Premier Smith is prepared for such a confrontation, as defending Alberta’s interests against Ottawa remains a popular stance, and the province has ample resources to defend itself legally and in public perception against any actions arising from C-59.

It is hoped that there is a plan to continue the CEC’s intended mandate, and the dissolution of the organization was not solely to avoid potential legal issues with C-59.

Canada’s oil and gas sector faces ongoing challenges from activists, with regulatory barriers hindering energy development. A strong advocate for the industry is necessary.

Canada’s oil and gas industry upholds high standards of environmental stewardship, employs hundreds of thousands, contributes significantly to the economy, and must have its benefits communicated positively. The right to defend the industry must be vigorously protected.

The CEC’s failure as an industry defender led to its closure, as it had devolved into producing lackluster press releases and ineffective advertising. The reorganization aims to establish a more effective public voice for an industry in need of robust advocacy.

The defense of Canada’s oil and gas sector remains crucial. The restructured approach should ensure a strong advocate not just for Alberta but for all of Canada.

Views expressed in this article are opinions of the author and do not necessarily reflect the views of The Epoch Times.