Liberal Party Unveils New Ad Highlighting Investments in Health-Care and Procurement of COVID Vaccines
The 30-second ad posted on social media says the Liberal team is “fighting” for Canadians by strengthening public health care.
“After they secured vaccines to protect Canadians from COVID-19, they made investments to hire more family doctors and reduce wait lists,” says the ad, which goes on to mention how Liberals have rolled out national dental care and pharmacare.
The Pharmacare Act became law in October, providing universal access to contraceptives and diabetes medication. Pharmacare and dental care were passed by the minority Liberal government as part of its supply-and-confidence deal with the NDP.
“Canadians need progress, not cuts. We won’t go back,” says the new Liberal Party ad.
The poll said Prime Minister Justin Trudeau’s approval numbers are now at a net score of -37, with 60 percent of respondents having a negative view of Trudeau, compared to a net score of +4 for Tory Leader Pierre Poilievre.
The new Liberal campaign ad shows multiple images of Trudeau but his name is not pronounced by the narrator. Asked about the ad on Oct. 31, Immigration Minister Marc Miller dismissed a reporter’s suggestion Trudeau is not named because the party seeks to distance itself. “Absolutely not,” he said.
Trudeau’s low favourability with voters has impacted the Liberal caucus, with some MPs asking him to step down in recent weeks to improve the party’s fortunes during the next election. The Liberals’ loss of two stronghold ridings in byelections this summer has sent the message there could be no safe Liberal seat.
Trudeau said he intends to lead his party into the next election and work is underway to prepare for the next campaign.
Andrew Bevan, the Liberal Party’s new national campaign director, presented his electoral plan to caucus on Oct. 30. Bevan has previously worked with former Ontario Liberal premier Kathleen Wynne and former federal Liberal leader Stéphane Dion. Bevan has been serving as chief of staff to Deputy Prime Minister Chrystia Freeland in recent years.