Supplement Ads promising to Aid Autism and ADHD Prohibited
Paid Facebook ads for American companies were found to be in violation by the UK regulator for claiming that products could help reduce symptoms of developmental conditions.
Ads for three U.S.-based brands of supplements claiming to treat conditions such as autism and ADHD have been banned by the UK’s Advertising Standards Authority (ASA).
Many parents of children with autism and ADHD have reported positive improvements in behavior and mood after using supplements and detox protocols. However, the ASA questioned whether the claims made by the supplements were in breach of its code by stating they could help prevent, treat, or cure autism.
A Facebook ad in April for Aspire Nutrition stated, “The secret weapon parents of ASD kids swear by.” Another ad in January for Drop Supplements claimed, “Happy Mind Drops – your new secret adaptogen against stress!” A third ad for Spectrum Awakening detailed a testimonial about a child’s significant improvement after using their product.
Ads Full of Positive Endorsements From Parents
The ASA raised concerns about the claims made in these ads, stating that they could be interpreted as treating or curing the conditions mentioned. The ASA concluded that these claims were in violation of regulations.
Despite assurances from Aspire Nutrition and Drop Supplements regarding their ads, the ASA still found the claims to be misleading. Spectrum Awakening did not respond to the ASA’s inquiries.
Supplements Cannot Claim to Treat or Cure Disease
While there is no requirement to register food supplements with the UK government, products must comply with labelling and advertising regulations as well as UK food laws. The UK Nutrition and Health Claims Register is responsible for authorizing nutrition and health claims.
