The Canadian Legion’s Poppy Campaign Launches on Amazon
“We’re always kind of contemplating how best to reach more Canadians and to also make it easier for them to be part of this whole remembrance period,” legion communications manager Nujma Bond told The Epoch Times.
“They are able to donate $2, $5, $10, or $20, and they can receive lapel poppies delivered right through their door.”
Bond said the Poppy Campaign usually ships out 20 million poppies each year. The legion has already reached 10 million through Amazon.
“It’s really taking off. We think that as more and more people recognize that it’s an option that they have, we will see those numbers grow this year and into next year.”
Other items available at the legion’s Amazon store include pins and red neon poppy signs that can be displayed in a window.
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“People can go to Poppystories.ca and they can use their smartphone and scan the lapel poppy, and up will pop the story of a Canadian veteran,” she said.
This year, in honour of the 100th anniversary of the Royal Canadian Air Force, the first five stories are about Air Force veterans.
“It’s really a way for people to remember veterans and also learn a little bit more about their personal stories and their passions,” Bond said. “It’s a way to connect more deeply with our Canadian veterans.”
All donations stay at the local level, and all funds raised through the Amazon initiative go back to the Legion, Bond said.
The campaign runs until Nov. 11.
Remembrance Day Traditions
Other Remembrance Day traditions this year include the virtual poppy drop on Parliament Hill and a two-minute “blackout” of digital advertising signs across the country at 11 a.m. on Nov. 11, when thousands of advertisers will replace their ads with a message of remembrance for two minutes.
Various prominent buildings will also feature red lighting for the Remembrance through Light initiative, including the CN Tower, the Calgary Tower, BC Place stadium, and Niagara Falls.
