Tim Hortons Introduces Pizza Nationally to Expand Brand into Evening Hours

April 16, 2024 TruthUSA

Tim Hortons executives and chefs have collectively consumed numerous flatbread pizzas over the past few years.

There were variations that were spicy, others that required flavored oil to be added to the base, and a variety designed to determine the perfect combination of cheeses for the “ooey gooey factor.”

The aim of the fast-food chain was to create a range of flatbread pizzas launching in restaurants this week that would appeal to both their youngest and oldest customers, but there was also a broader goal: to attract diners beyond breakfast.

“We have a strong presence in the morning… but we noticed that there was an opportunity in the afternoon,” said Tims’ chief marketing officer Hope Bagozzi, speaking from the chain’s Toronto test kitchen on a recent evening.

“With single-digit market share for a company of our size, we were not fully tapping into the potential in the afternoon.”

Tim Hortons hopes to change this with the national launch of cheese, pepperoni, “bacon everything,” and chicken Parmesan flatbread pizzas on April 17, a month before its sixtieth anniversary.