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Trust in Canadian News Media Drops to 32%: CRTC


According to internal research conducted by the Canadian Radio-television and Telecommunications Commission (CRTC), Canadians’ trust in news media has continued to decline, with only 32 percent believing that the information presented by news outlets is “accurate and impartial.”

“Impressions of the quality of content have decreased for nearly all sources compared to the baseline, and fewer Canadians express trust in the news media, satisfaction with Canadian television programming, and feeling reflected in available content,” stated the CRTC research based on interviews with 2,541 Canadians between Feb. 14 and March 29.

Compared to 2023, trust in the media has dropped by 4 percent, while satisfaction with the quality of news coverage has fallen by 6 percent, as reported by Blacklock’s Reporter.

Just three in 10 of those surveyed expressed satisfaction with the quality of information and analysis provided by Canadian news media, Canadian television programming, and feeling “reflected in available content,” according to the report.

The majority of respondents stated that they primarily consume news through video sources, followed by audio and other media platforms. Their satisfaction levels have declined for most types of “entertainment” content and all forms of “news and information content,” as per the CRTC report.

The report also highlighted that Canadians aged 65 and older, and Francophones, were more likely to trust news media to deliver accurate and impartial information.

A study conducted by the Privy Council in March 2023 revealed that few Canadians supported the federal government’s emphasis on subsidizing news media. Only a small number of respondents believed that the news industry should be a top priority, as many felt that the government should focus on more urgent issues like housing affordability and the cost of living. [Source]



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