Gizzi: Consultant and Author of ‘Beat The Incumbent’ Shares Insider Advice

​There is a notable trend occurring in elections around the globe: established political figures are losing to political newcomers, often seen as unconventional. The recent victory of Argentina’s Javier Milei is a prime example. Milei, a libertarian and former TV talk show host, won the presidency, defeating the ruling socialist party candidate. His unorthodox approach and outsider status resonated with voters fed up with economic challenges.

Political consultant Louis Perron has observed this trend of outsiders defeating incumbents in many countries. From Donald Trump in the US to Jair Bolsonaro in Brazil, the rise of unconventional candidates is reshaping the political landscape. Perron’s new book, “Beat The Incumbent,” explores how these political outsiders are succeeding against the odds.

The victories of figures like Volodymyr Zelenskyy in Ukraine, a comedian turned president, demonstrate the appeal of candidates who offer a fresh perspective. These outsiders often adopt controversial positions and challenge the status quo, striking a chord with disillusioned voters.

In an era of political uncertainty, Perron emphasizes the importance of embracing change and defining it effectively. Traditional politicians, like Germany’s Chancellor Olaf Scholz, face the challenge of reinventing themselves to stay relevant in a rapidly evolving political landscape.

“Beat The Incumbent” offers a guide for political insurgents seeking to challenge established figures and bring about meaningful change in the world of politics. The rise of unconventional candidates reflects a growing desire for new approaches to governance and leadership.

John Gizzi is chief political columnist and White House correspondent for Newsmax. For more of his reports, Go Here Now.