CEO notes that the influence of Google and Facebook is beginning to diminish
In a recent interview, Kwik Kopy CEO Sonia Shwabsky shared how her company has navigated the challenges facing the business sector. She emphasized the impact of the online world, dominated by Google and Facebook, on businesses’ strategies to engage with customers.
Despite the current economic difficulties, Kwik Kopy is planning to expand its operations, unlike many other businesses struggling to cope with rising costs. Shwabsky mentioned that digital advertising, particularly through Google and Facebook, has become less effective and more costly over time, prompting businesses to reevaluate their marketing approaches.
With tech giants like Google and Facebook dominating the digital advertising space in Australia, the cost of online advertising has risen significantly. Shwabsky highlighted the need for businesses to explore alternative marketing avenues in response to these changes.
As Kwik Kopy looks to open more stores and increase revenue post-COVID, the company aims to capitalize on the rising interest in face-to-face interactions and personalized physical products. Shwabsky noted the growing demand for customized packaging and event-related collateral, emphasizing the importance of physical engagement in brand interactions.
Amidst a challenging business environment beset by rising costs, regulatory burdens, and operational challenges, Kwik Kopy remains optimistic about its growth prospects. Shwabsky highlighted the importance of adapting to changing market dynamics and focusing on strategies that deliver tangible business results.
